The Asia Solar 2020 was held in Hangzhou, China, from October 27th to 28th. On the occasion of the forum, the Antaisolar Invisible Brand Conference and the Brand Upgrade Press Conference were held at the same time. Antaisolar CEO Jasmine Huang, Senior Vice President Patrick Guo, Vice President Hannah Chen, Deputy GM Amy Kou, as well as many PV industry peers and news media gathered together to witness this important moment of Antaisolar's new journey. On the evening of October 27th, the Invisible Brand Conference opened with a video, which unfolded the suspense of the "invisible". Started from the spirit of ants, Antaisolar compared itself to the "ant in the PV industry", resonating with countless industry peers. It is the first time that domestic PV company has used IP image to build its own brand. Once unveiled, it left a deep impression on people. This time, Antaisolar not only upgraded its brand image, but also released a new brand positioning and corporate strategy. After months of planning, Antaisolar’s new logo is finally released. It is a combination of ANT (ant) and AI which extracted from the brand name of ANTAI. The word, AI, not only symbolizes Antaisolar’s aluminum alloy material technology (chemical symbol AI), but also symbolizes the future direction of Antaisolar's R&D — artificial intelligence. Besides, our teams' down-to-earth, diligent, united and dedicated spirit are similar to the characteristics of ant. Therefore, the PV ant has been selected as the new brand visual image of Antaisolar. In addition, Antaisolar's spokesman said that the new brand positioning “Expert in Hard&Core Technology for Solar Supporting System” aims at improving the impression of solar racking, enabling more people be aware of the advanced technology of solar racking and encouraging peers to jointly stride into the new era of high-end PV. The 20-minute brand strategy speech showcased the "invisible" story of Antaisolar and put an perfect end to the brand conference. On the morning of the 28th, the Antaisolar Brand Strategy Upgrade Press Conference was held. Dozens of PV media including Energy Magazine, PVMen, IN-EN, and Solar Energy Magazine participated in the meeting. At the meeting, Antaisolar CEO Jasmine Huang said that Antaisolar changed its usual low-key style and hoped the industry will remember this hard-working "PV ant" through the brand upgrade and also hoped that more industry talents will join Antaisolar  to build an "ant nest" together and contribute to the rise of China's PV industry. Solar rackings are not only the bones of the PV plant, but also represent the backbone of the solar world. Taking the brand upgrade as an opportunity, Antaisolar will further reposition its brand, with the vision of "Chinese Backbone for Solar World". We will always regarding market as the orientation, clients demand as the core, continuous focusing on R&D and products improvement, and striving to provide high-end customized solar solutions ...

On November 15th, the 2020 5th CPIF was successfully held in Beijing with nearly 500 industry professionals gathered together to discuss the overall idea of “change, integration, safety, and green”. Ms. Jasmine Huang, President of Antaisolar, attended the high-end dialogue with the topic of "How PV Manufacturing Companies Seize New Opportunities and Reshape New Roles" and emphatically introduced the strategic deployment of Antaisolar’s products — the two series of solar tracking system products-Helios and Clytie. They have been developed together with the industry’s top technical personnel, and turn out to be a cutting-edge product both from structure to electrical and from hardware to software. She also shared Antaisolar's rich experience in overseas market, and expressed her expectation for more outstanding companies to go abroad and increase the overall Chinese PV companies influence across the global. Through the actual case study of the 150 MW domestic ground solar plant project which first utilized multi-drive tracking system, she verified that the power generation of the solar tracker was significantly increased. Multi-drive technology not only ensures the stability of the product, but also saves more than 10% of the investment cost that will surely become the mainstream technology in the tracking bracket industry. Nowadays, with the reduction of land and the launch of grid parity, solar tracking system is bound to be the general trend. As the first appearance after the new brand upgradation, Antaisolar was shining the audience at this forum. In the future, Antaisolar will strive to provide high-end customized solar racking solutions for global clients. The new journey has begun, and Antaisolar will gradually be "visible" around the world.